The Download
Digital is always changing. Get the latest on what’s happening with design, marketing, and technology with Britton Lorentzen.
The Download
Implications of Black Friday
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Britton Lorentzen
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Season 1
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Episode 4
Black Friday is the all american holiday that allows us as consumers to buy things at really cheap prices. However, participating in Black Friday can severely damage your brand equity and force consumers to view your product as a commodity. Hear us out on why we feel like Black Friday is terrible for your brand equity.