The Download
Pros and Cons of Cause Marketing
Dec 19, 2016
Season 1
Episode 11
Britton Lorentzen
Cause marketing is amazing for non-profits looking to raise money for a cause or initiative that the community cares about. For businesses looking for a profit, getting involved with cause marketing can be negative for your brand and image if done improperly. We take a look at cause marketing and see how it can be positive and negative for your company and brand.