The Download

What We Can Learn From Pepsi's Latest Advertising Misstep

April 14, 2017 Britton Lorentzen Season 2 Episode 10
The Download
What We Can Learn From Pepsi's Latest Advertising Misstep
Show Notes
Pepsi recently came out with an advertisement that is highly questionable. It’s an advertisement for their new 'Live for Now' campaign that features Kendall Jenner among a cast of folks that break from their daily lives to join a peaceful protest. The message Pepsi conveyed was heavily construed and angered many of their customers. Here are some of the things we can learn from Pepsi’s latest mistake that can help you craft a better message for your marketing campaign.